Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. But I also think it fundamentally tripped up a little as a business model. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. The Ron Burgundy podcast is back for season two, starting August 8th! About. This has made podcasting different. The Ron Burgundy Podcast - Listen Notes We're the Film Fanatics. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its a great question, because isnt everything direct response at the end of the day? See omnystudio.com/listener for privacy information. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . This changed everything for podcasting. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. The standard Facebook line is, Okay, youre going to find your customer. We also have an original content series we make with IBM called Smart Talks with IBM. Everybody in this room has worked damn hard for the last 20 years to get to this point. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. The Ron Burgundy Podcast is back! Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. By the way, 75 percent of that third is broadcast radio. I just need answers.. A friend told it to me a year or two ago. Ill answer it this way. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Reviews for The Ron Burgundy Podcast | Podbay This thread is archived I fell in love with this medium 10 years ago. I just keep hearing the trailers and it sounds godawful. I think its high attentiveness at scale with partners that weve been able to maintain so far. Theres no ulterior motive or different goal. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. Think about that for a second. Sure we are. You have a mass-reach medium. Big Money Players and iHeartPodcasts. Is that part of your business affairs team, just selling the IP out? Hes fantastic. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. First of all, search engine optimization, period, is a version of what youre talking about. No credit card needed. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. And everything in between. Its incredibly collaborative. The last thing Id say is more of a human thing. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. People trust podcast content more than they trust what they see on social media by like 60 percent more. In Chicago, I sat in front of OMD. Im building up to it. How do you tend to the things in the library that arent the celebrity shows? We are an obsessively, widely distributed content company. Well do standard, straight-up, quick-turn, host-read ads. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Yeah. Like I told you, we all have the same problems. I want to wrap up with the Decoder question. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. I cant find the reason in podcasting. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Subscribehere! Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. I really just keep going back to this notion that its perfect the way it is. If you dont do this, you will never have the reach you need in digital audio. The medium. Last year when we were all in this room, we could not stop talking about Spotify. Its not a huge focus for us. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Ron speaks to Senator Kamala Harris and considers running for president. He also co-owns a company with us called The Black Effect, that he 51 percent owns. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Its a great point and question. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. How Will Ron Burgundy Fit Into The Modern World With His New Podcast? This is very unique. So we launched a company together. Not great. I dont think this is wishful thinking. Its not that theyre bad people. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Whats your best TikTok meme? Will Ferrell was like, Please, please stop running so many ads.. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. I dont predict what we might get. I think most podcasters are bad at marketing. He also co-owns a company with us. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. iHeart does a lot of new things. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . The Ron Burgundy Podcast. Are you doing that? In some part, because of what Apples moves are, but its getting harder. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. I can talk about the things I cant talk about on the radio. Sometimes they just shuffle it to create change. People were shouting questions at me as I walked through the halls. Exorcising some demons in Rons man cave. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. via Podcasts. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' The Ron Burgundy Podcast - Listen on Play Podcast I can go on as long as I want.. Its not like a low-engagement medium. He was a great guest, super game to answer the questions, especially in front of a live audience. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Im proud of the numbers. Nothings perfect, but its pretty close to perfect. No, for real. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Go follow Conal on TikTok, its great. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. How do you make sure they sustain? To many in the industry, that seemed pretty disingenuous. Anderson .Paak agrees to do the podcast. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. There has never been a moment in the company that we were sidelined or deprioritized. You can feel however you want about it, but we all did it. Walk us through what that actually means. This is obvious at this point. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. iHeartMedia came along and offered us two or three things specifically. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! Were a very good partner with creators. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Here is your reach extender. We all get it by now, painfully. Its what we do. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Big Money Players and iHeartPodcasts. The math works out with subscription, but Im not sure how it works out with advertising. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital If there are principles that I try to remember once a week or so, its probably those three. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart Thats good. Everything will get better, faster, and easier if you parallel-path projects. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Carolina Barlow's Podcast Credits & Interviews | Podchaser It thrives when it is a widely distributed medium. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Youre still getting the full ad load. We have a whole newsletter for podcasters. We tend to think we have to do things sequentially. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? The Ron Burgundy Podcast - Podcast Addict You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Oh, its right here. Yes. We all did it. 246 episodes totalling 170 hours, 51 minutes. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey This is the org chart question now. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. It is a centralized medium when it comes to RSS feeds. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. The short answer is, no, were growing. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. Most of them are like, Facebook wont give us the time of day. I think marketers in this moment are actually not turning down in advertising as much as youd expect. I only say this to you because thats how we do that sale. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Sometimes these restructures are a little bit fake. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes I think thats it. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Movies. Its called Hot Pod, written by our very own Ariel Shapiro. Its because of the venture capital money. So of course I asked Conal about that and lots more. Its that whole waterfall versus agile thing. I didnt know it until then, but once he said it I was like, Oh my God. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Theyre just insecure. Don't act like you're not impressed. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Its redemption codes and URL codes. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The longer answer is, were in an odd economy. To be clear though, theres a whole lot of fluidity between these segments. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. We used Jun Group. I just get a little bit defensive or protective about the other 3,000 shows. The way to do that was to create two segments in our company. Our business affairs team is busy and accounts for a lot of our growth. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. But that maverick approach has included some controversial steps as well. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Join America's favorite . I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. It often is. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. We all are. I have a card here that says NFTs on it. Hi, Ron Burgundy fans! Washington state rescue mission sues over hiring restrictions, says For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. One San Diego legend joins another for the definitive interview with the San Diego Chicken. I know. Ron hires a new co-host. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. NFL, iHeartMedia teaming up to launch podcast network They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. You just saw it happen. Conal and iHeart Digital earned that success by doing some unconventional things. Introducing: The Ron Burgundy Podcast Season 5 Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. So he had a similar trajectory, and hes a wonderful guy. Yeah. See omnystudio.com/listener for privacy information. He only came on here to pitch the app. That was my next question there. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Weve won in that sense in podcasting. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. A million monthly downloads or more is a ton. He was like, I believe in this medium. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. I look at the companies that have the targeting capabilities. I think its real. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Season Three of "The Ron Burgundy Podcast" Is Finally Here! We tell stories through human conversation, more than anything else. LOTS of podcasts have ads okay? You dont? To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Theyll do it for usually one of two reasons. Weve earned this. Broadcast radio is a mass-reach medium still today. There is a product lead; Uta Knablein is our chief product officer. Over at The Late Late Show, Ferrell's Burgundy once again treated the . That feels obvious to me. They chose a real simple version of it called Really Simple Syndication, RSS feeds. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Theres a sigh of relief from the YouTube people somewhere. Thumbs up or thumbs down, library. This one was definitely very real. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. CPMs are going up and the quality of the online ad marketplace is going down. I feel like its still a thriving business. The third thing they let us do was have a sales team. The reason I ask that question all the time is because Im always curious. Humans have a predilection for overcomplicating things. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. So far, that is all we know, which is a shame. Malcolm Gladwell has an existing slate of shows. Yeah, we do too. Its really that simple. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Youre saying we have to innovate and push back in it, but its still just promo codes. 2023 Vox Media, LLC. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. The Ron Burgundy Podcast on Amazon Music Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart Hes like, I want to get as much audience as possible. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. I can get all three, all the time. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? True Crime-The Ron Burgundy Podcast - music.amazon.com I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Its good content. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. All episodes of The Ron Burgundy Podcast - Chartable We have a few minutes left. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture The Ron Burgundy Podcast | iHeart Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. The Ron Burgundy Podcast | Podcast on Spotify What that meant for us was that we were not the main course anymore, as it were. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You launched a lot of new stuff. We had three or four people who were our formal official sales team at Stuff Media. You got it. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. Just simplicity. We are a mass-reach medium. Thats what it sounds like. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. I dont know that it needs innovation. Be as simple as you can in your answers, in your approaches, in your strategies. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. His last remarks drew laughter and claps from co-workers. We taped this episode live at Hot Pod Summit. It is possible to that extent, but its hard to convert to a new platform. Ron Burgundy | iHeartMedia
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