An NBA basketball is two ounces heavier and an inch larger in circumference than a WNBA basketball. WNBA 2021 commercial guide: Every franchise, every sponsor, all the major TV deals. It was the most watched Finals series since 2017. On the surface, it appears that the women have little argument there is no comparison between NBA and WNBA revenues but first lets understand what WNBA players want. Still, there were times that WNBA oversaturation bit the league. Dont just show up for the big moments because WNBA fans and their athletes know this. Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s) [Graph]. most-watched NCAA Tournament game in 10 years, WNBA Viewership & Ratings Growing In 2021, Fans prefer to attend Seattle Storm games on, During the WNBAs first season, the Phoenix Mercury had the highest a, In 2008 the Detroit Shock were the WNBA Champions. Teams averaged more made three-point field goals (7.7) than in any prior season propelling teams to average 82.3 points per game, the third-highest figure in league history. NBA commissioner Adam Silver reports that the WNBA has lost an average of $10 million every year it has existed, which the NBA subsidizes out of the goodness of its politically correct heart. The WNBA is an American professional women's basketball league established in 1996 and owned by the NBA. The WNBA Turns 25. What Will Viewership Trends Mean For The - Forbes This year, ESPNs 2021 WNBA schedule featured 24 regular season games, as well as the WNBA Playoffs and Finals, the WNBA All-Star Game, and the annual WNBA Draft. VIEWERSHIP: Combined viewership for the WNBA across ESPN Networks (ABC, ESPN, ESPN2) and the CBS Television Network was up 16 percent over the 2021 regular season, averaging 379,000. WNBA basketball. Regardless, the inevitable "Steenerico" reunion to take down The Bloodline . It seems preposterous now, but only 50 years ago womens high school sports largely did not exist. That likely gives the WNBA a roadmap forward and helps create a proof of concept for a league that is engaged politically and socially while remaining popular among sports fans. Plum notes the difference in narratives between the two leagues. For the first time in league history, the WNBA used in-game wearables by KINEXON and optical tracking technology by Hawk-Eye to generate 3D immersive highlights, which were used in real time during Prime Videos broadcast of the inaugural WNBA Commissioners Cup Championship Game. The WNBA's Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC. Stats - Atlanta Dream Are you interested in testing our business solutions? 1 seeded Las Vegas Aces and WNBA All-Stars Aja Wilson and Kelsey Plum on ESPN at 10 p.m. She listed a few more stats that she said she loved, including a record 83.1 points per game and a 30% increase in cross-platform action for social media posts. Dont let WNBA stories go untold. Pay disparity between NBA, WNBA is a numbers game The showdown recorded 789,000 viewers, peaking at a million for the primetime presentation. Adam Silver: One of the WNBA's problems is that not enough young women WHAT a @WNBA season State of League . Viewership is up 89% from the 2020 MLB playoffs and there is a 3% spike from the playoffs in 2019. Access to this and all other statistics on 80,000 topics from, Show sources information The league headed into the 26th season by announcing its $75 million capital raise to fuel investment in the long-term transformation of the league. Who is new Runnin Ute Keba Keita and how is Utahs 2022-23 roster shaping up? ", Regular season attendance WNBA games 2022. Use Ask Statista Research Service. As soon as this statistic is updated, you will immediately be notified via e-mail. Game 3 (Oct.15, ESPN2) notched 524,000 viewers and peaked at 591,000, making it the most-viewed non-title-clinching Game 3 since the 2007 WNBA Finals. Please create an employee account to be able to mark statistics as favorites. WNBA Viewership of 2020 WNBA Finals up 15 percent from 2019 In a time when many of America's major professional sports leagues are struggling to maintain their usual viewership, the 2020. This represented the league's. Learn more about how Statista can support your business. Despite being virtual as opposed to broadcast live from Nike Headquarters in New York City they are the two most-viewed WNBA Drafts in nearly 20 years. The campaign generated 9 million impressions on the leagues owned social media accounts alone, according to data provided to me by the social media data firm Zoomph. Candace Parker #3 of the Chicago Sky celebrates with her teammates after winning Game Four of the 2021 WNBA Finals against the Phoenix Mercury on October 17, 2021 at the Wintrust Arena in Chicago, Illinois. WNBA finals TV ratings up 42% on 2019 season - SportsPro Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising. No, the NBA won't get axed. The championship game (Oct. 17, ESPN) registered 417,000 viewers and peaked with 623,000 viewers, up 32 percent from 2019s Game 4 between the Connecticut Sun and the Washington Mystics. The champion Chicago Sky sold out both of their home games during the Finals and ticket . All year, league executives were gratified that ESPN agreed to increase its investment in the league and air a record 37 games across its networks, about three times its typical WNBA slate. Each of Wilson, Stewart and Bird generated more than $600,000 in social value this season, in large part because they were some of the most active athletes on the platform when it came to sharing content from other brands and personalities. I was beginning to question how the Las Vegas Aces could even afford the roster they currently have: 2022 All-WNBA First-Team and WNBA All-Star MVP Kelsey Plum, 2022 WNBA Champion and Finals MVP Chelsea Gray, 2020/2022 WNBA MVP and 2022 Defensive Player of the Year A'ja Wilson and, oh yeah, now Candace Parker, too. Show publisher information From trial balloon to TV ratings hit, WNBA marks 25 years Spurred by sales of the new Nike H.E.R. ESPN's WNBA Draft Viewership Up 20% Over 2021 2023 World Baseball Classic: Four international prospects to watch ESPN is making it easy to watch the Draft, Bria Felicien, the creator of The Black Sportswoman, said. to incorporate the statistic into your presentation at any time. Discover WNBA viewership by year According to Statista, the average TV viewers of the WNBA regular season in 2016 was 224,000 and grew to 246,000 in 2019. Alex Ovechkin has led the Capitals this season with 33 goals, 24 assists, and 244 shots on goal. 2022 WNBA All-Stars Kelsey Plum, Sabrina Ionescu, Candace Parker, A . The league also reached several milestones including new sponsors, merchandise, distribution, and technology. St. Louis was out shot by a total of 25-23 and went 2-3 on the power play in the win. Well, either way, its a tough sell for a league that cant turn a profit and survives on handouts from the NBA. Shouldnt the league be able to stand on its own before it offers such rewards? The NBAs annual revenues are $7.92 billion, the WNBAs $60 million which would not even cover the combined salaries of NBA players Kevin Love and Damian Lillard. And Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. However, the average viewership for the 2020 finals increased 15% to 440,000. Connecticut's Diana Taurasi, left, is presented with a Phoenix Mercury jersey by WNBA President Val [+] Ackerman, right, after the Mercury chose her as the No. (May 26, 2022). The 2019 NBA Finals had 27% fewer viewers this year, compared to last year (17.85M to 10.4M). ", SportsPro, Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1236723/wnba-regular-season-viewers/ (last visited March 05, 2023), Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s) [Graph], SportsPro, September 21, 2022. If you are an admin, please authenticate by logging in again. NBA 2021-2022 season: $10 billion revenue, TV viewership rebound? - CNBC For the first time in league history, the WNBA used in-game wearables by KINEXON and optical tracking technology by Hawk-Eye to generate 3D immersive highlights, which were used in real time during Prime Videos broadcast of the inaugural WNBA Commissioners Cup Championship Game. SportsPro. So while television ratings were down 16 percent in the regular season, the league was pleased to simply be on more screens and in more minds during a blitz of sports in the late summer. The Chicago Sky emerged victorious,winning 87-85 in overtime at their home court. The introduction of the NWO brought a drastic shift in television viewership, fueling WCW to an unpredictable 83-week smackdown in the battle for ratings supremacy while breathing new life into . Through 17 games (ABC, ESPN, ESPN2), the 2021 WNBA Playoffs averaged 367,000 viewers, 63 percent higher than the entire 2020 postseason (226,000 average viewers) and 42 percent higher than 2019 (258,000 average viewers). The first and second rounds are single-elimination games. The ratings ultimately came around to back this up as well, as the star-laden Finals showed a 15 percent uptick in viewership over 2019 even in a fairly dominant Seattle Storm sweep over Wilsons Las Vegas Aces. New York Libertys Sabrina Ionescu became the first WNBA player to eclipse 500 points, 200 rebounds and 200 assists in a single season. The MLB World Series averaged 13.91 million viewers nationally, down 1.3% from last year. In, SportsPro. @megsterr. WNBA viewership during the 2021 regular season was up 49 percent year over year. All of which leaves the WNBA a little short of money. It hasnt helped that womens sports came late to the game. viewership dropped roughly 50 percent . The NBA has 30 teams, the WNBA 12. Sky forward Candace Parker finished the game with 16 points and team-high 13 rebounds. An NBA Draft . A multi-year deal with Amazon Prime Video made the WNBA the first womens professional sports league to be streamed on Prime Video. The playoffs were the most-watched since 2014. The Nielson-measured average total viewers for national telecasts of NBA games was up 8% from the 2016-17 season at 1.28 million. #WNBA viewership continues to rise 2021 #WNBAFinals | Most-viewed Finals since 2017 with 548,000 average viewers Add in the leagues partnership with CBS Sports Network as well as Facebook and Twitter, and nearly every game was televised for a national audience in 2020. For a league that is still focused on growth and evening the playing field, the virtual pandemic season still produced reason for optimism. Team Stats. Meanwhile, Sabrina Ionesculed the league in jersey sales. They did that during the NBC days. Today's top WNBA players can earn upwards of $500,000, courtesy of last year's landmark collective bargaining agreement, which guaranteed new maternity benefits and better travel conditions. ", Morning Consult, Level of interest in WNBA in the United States as of May 2022, by gender Statista, https://www.statista.com/statistics/1108312/women-national-basketball-association-interest-gender/ (last visited March 05, 2023), Level of interest in WNBA in the United States as of May 2022, by gender [Graph], Morning Consult, May 26, 2022. I think the social media engagement was so it was different than last year, it was more intense, everyone was more excited. The 2014 WNBA finals averaged 659,000 viewers across the ESPN channels, up 91% from the 2013 finals between the Minnesota Lynx and the Atlanta Dream which averaged 345,000. TheSeattle Stormled the league in team merchandise sold. In addition, the league teamed up with Dapper Labs, the company behind NBA Top Shot and the Flow blockchain, to launch the first WNBA NFTs. This years Finals were also down on 2018, which was also a Seattle sweep, but when you consider what the ratings environment is, you cant ask for anything better, John Lewis of Paulsen Sports Media Watch told me. NBA games average 2 million TV viewers per game;WNBA games averaged 246,000 viewers during the 2019 regular season, according to Sports Media Watch (well ignore the 2020 season impacted by the pandemic). I just wanted to reiterate that data point. Further proof of concept was evident in the recent WNBA and Nike launch of three new uniforms for each of the 12 teams in the league. Profit from the additional features of your individual account. All Rights Reserved. Strong Regular Season Growth 4), andBreanna Stewart(No. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Furthermore, as part of the WNBA raising capital, they had outside advisors come with an analysis showing that their viewership is on par with the NHL, NASCAR, and MLS. ET. The result was the second-best viewership of the entire season, with 579,000 fans tuning in. WNBA, NWSL, women's sports have most advanced, committed fans - Sports Viewership of 2020 WNBA Finals up 15 percent from 2019 - Swish Appeal At the same time, the leagues digital footprint tells a slightly different story. Morning Consult. statistic alerts) please log in with your personal account. WNBA Viewership And Social Engagement Are Reasons For Optimism - Forbes That is a 49% increase compared to 2020 and 24% increase to 2019. The 2023 World Baseball Classic, the first since 2017, will get underway on Tuesday, March 7. NBA players receive around 50% of shared revenue within their league, whereas we receive around 20%.. You need at least a Starter Account to use this feature. It then followed up the news by announcing prior to the start of the season that U.S. Bank would become the newest member of the WNBA Changemakers, the leagues collective of purpose-driven companies that harness their power to elevate women in sports and support the leagues mission around advancing diversity, equity, and inclusion. As a Premium user you get access to background information and details about the release of this statistic. We've been waiting for this kind of recognition for so many years. This year the WNBA celebrated its 25th season and with that came exponential viewership growth across multiple categories on ESPN networks. Most-Viewed Postseason Since 2014 Said Lewis: We all know the WNBAs numbers still dont compare, but when youre talking about a period of time when every sport is still having trouble in the ratings and you can say not only that your numbers were up but that they were up double digits, thats a pretty decent story for them.. Get full access to all features within our Business Solutions. For the 2021 season, the WNBA's combined viewership averaged 306,000 viewers. The WNBA Racial and Gender Report Card - ESPN.com As for the WNBA post-season, it was the most viewed since 2014. Other highlights from the season include: The WNBA Playoffs 2021 presented by Google tipped off on Thursday, Sept. 23, with two first-round, single-elimination games on ESPN2. For example, according to 2019 data from the U.S. Bureau of Labor Statistics, unionized female employees earn 29% more than non-unionized female employees and unionized black employees earn 27% more than non-unionized black employees. In that same span, ratings fell 20 percent on ESPN. You cant ask for anything better than to have a 15% increase (for the Finals) when the NBA Finals is down 49%, John Lewis of Paulsen Sports Media Watch said. ET, before the No. A WNBA roster has a maximum of 12 players, whereas an NBA roster has a maximum of 15 players and a minimum of 12. Theres a big gap between PGA Tour and LPGA Tour prize money. I want to get that to 100 million. system, which features three uniform editions for each of the 12 teams, WNBA merchandise on The WNBA Store saw record growth this season with a 50% increase over last year. As a media company, I would align with the WNBAs fan culture on social, Scott said. In, Morning Consult. Learn more about how Statista can support your business. Digital: A record was set for the traffic the WNBA site saw online. Where The Bloodline Rank Among Greatest Factions in History Before WWE four quarters in both an NBA and WNBA game (each quarter is 12 minutes for the men and 10 minutes for the women). If you buy something from a link on our site, Queen Ballers Club may earn a commission. The athletes are your vehicles to their fans, if you can get the league and their athletes to retweet, reshare, comment or like your content, their fans will follow suit.. The WNBA noted its viewership is up 51% when compared to the 2020 regular season. To use individual functions (e.g., mark statistics as favourites, set On TNT, in the measurement from 2011-12, NBA viewership is down 40%. Black History Month: Emerging Leaders | Renee Montgomery: An Owner with a Players Perspective, WNBA Draft 2023 Presented By State Farm To Be Held On April 10th. 5 Ideas to Spice Up WWE WrestleMania 39 Match Card This will also be the first time since 2015 the tournament has been played outside Indianapolis, making its inaugural appearance in Minneapolis at the Target Center, home of the four-time WNBA champion Minnesota Lynx and the NBA's Minnesota Timberwolves. Additionally, the WNBA saw an increase in the opening weekend and postseason viewership last season while it alongside the NBA return to play, the NWSL Challenge Cup, and the NHL return to play. "Level of interest in WNBA in the United States as of May 2022, by gender." The 2021 WNBA regular season averaged 306,000 viewers, a 49 percent increase over the 2020 regular season and up 24 percent over 2019. As a Premium user you get access to the detailed source references and background information about this statistic. For specifically the WNBA Finals in 2021, the first game of the series (Chicago Sky vs. Phoenix Mercury) peaked with 547,000 viewers, making it the most-viewed opening game of the Finals since 2017. Early signs indicate the WNBA Draft Class of 2021 might have an excellent chance to parlay solid NCAA ratings not only into WNBA viewers but also lucrative sponsorships. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). WNBA games averaged 321,000 viewers across ESPN, ESPN2, ABC and CBS during the regular season, up 51% from last year and the league's most-watched season in 13 years. The 2021 WNBA Finals on ESPN networks and ABC - Chicago Sky victory over the Phoenix Mercury - averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers . Take the Orange Hoodie campaign in which the league partnered with ESPN and athletes across sport to push its signature orange logo hoodie, sold by Fanatics, as well as general excitement in the lead-up to its opening weekend in late July. New York Liberty (No. In the leagues previous 25 seasons, a total of just nine regular-season triple-doubles had been recorded with no more than one in a given season. WNBA Moments on Top Shot gave fans the ability to own dynamic in-game moments from WNBA players and legends. WNBA games haven't averaged 8,000 fans per game since 2009, and the 2017 figure was down 28.9 percent from the league's all-time high attendance in 1998, which was the WNBA's second season. RebKell's Junkie Boards :: View topic - Preseason 2014 WNBA Rookie of Demographics and Identity in the New WNBA-WNBPA CBA - OnLabor The mens league casts a big shadow, which is why the WNBA plays its season from July to October. The BarDown podcast will investigate, uncover and explore long-form stories at the intersection of sports . [Online]. That would have been a perfect thing for them to have. Terrell Buckley, a 14-year NFL veteran and Super Bowl champion, knows a thing or two about work ethic and during an XFL game on Sunday, he blasted his team for their performance. The WNBA is being searched more on Google in the past 5 years than the prior 15, indicating increased awareness. The Christmas Day lineup netted a 10% increase in viewership, with the Dallas Mavericks and Lakers contest averaging 7.01 million viewers. Los Angeles is the driving force behind MLB ratings this October, so the Dodgers advancing would.
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