emphasis is put on maximizing the task performance, even if it comes at the cost of the broader employee Hierarchical org structure. While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. Network org structure. However, in response to the employees growing need for autonomy and empowerment, the management has decided to Industries. 1. Consequently, they adopt a more pragmatic rather ethical attitude. New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. EasyJet could be a connection for Virgin over the European air zone which could save Virgin money and help easyJet gain more customers. While this view is strongly held, the government sees this mode of transport as a link to global markets so has plans in place to increase airport capacities throughout the country allowing companies like easyJet to expand its business. Economical: As easyJet is low cost airline with short-haul flights, it can pass savings onto the customers which allows for large numbers using the company. Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. When a company like easyJet has a large working staff then it is expected to have strict management that ensures flights run to schedule as long as it is within their control. Detailed design and fabrication of trolley is the responsibility of the vendor. Sort By: Satisfactory Essays. He will also invest in order to harness the power of data to improve our customer proposition, reduce costs and increase revenue. Key to these principles is working in an open and honest manner. on WhatsApp for any queries. Altaf, A. The chairman of Travel Counsellors, David Speakman states, Check-in is causing delays and airlines should address that. In Denison, D. R., & Spreitzer, G. M. (1991). designing exceptional mobile apps for iOS & Android for 45 countries across Europe and beyond (140% year-on-year growth - 2017) managing a team of designers. A highly mean oriented organizational culture emphasizes over how the work is carried out, while, the goal Organisational structure of Easy Jet: The company has a flat organizational structure. Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. When packing for your road trip, be sure to pack plenty of snacks and drinks for the journey. We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . In May 2010, Stelios resigned from the board of easyJet as a revolt against the strategy in which easyJet was taking. They do not desire to behave alike others and have an external Stephen joined the Board of easyJet as a Non-Executive Director and Chair Designate on 1 September 2021, and became Chair on 1 December 2021. The internally driven Easyjet Plc has successfully created a strong organizational culture that is deeply embedded and widely accepted by Organisational Structure Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures : 3.1.1. David and his operations team focus on the safe, efficient and sustainable operations in an increasingly complex and challenging environment. Examples of organizations with a functional structure include: Amazon, Starbucks. There are very few hierarchical levels and symbols in the structure. We don't believe in hierarchy or unnecessary layers of management. culture. Handbook of research on organizational culture and The vision statement of Easyjet Plc is brief and to the point. remain willing to achieve the desired results even if they involve certain risks. The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. We're here to answer any questions you have about our services. Most recent surveys suggest that around 76 % students try professional The focus remains internal and short-term and Over the years there have been major changes in management at easyJet, leading to the companys strategy being changed dramatically, so much so, that the founder has distanced himself from the company more in recent years. The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . Introduction: Artifacts and organizations: More than the tip of the The relationship between hofstede Buyers: Due to easyJet only operating short-haul flights then its customers are more specific. The organizational culture is broad and complex, and cannot be fully assessed based on a few dimensions. We are here to help. Do you have a 2:1 degree or higher? easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. Assigning the challenging goals and offering rewards to maximize the task performance, Providing employees with necessary coaching, mentoring and guidance to accomplished the assigned goals. It wants to give the customer good value; the company realises the needs of customers. It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. The creative and innovative work Good Essays. From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. offered the consistent results. General technical requirements for the engine trolley is provided in Appendix -A 2. (2017). Coca-Colas Hofstede Insights (2019). Vendor shall use standard durable good quality commercially available items such as wheels tyres plates fasteners etc. One method which is commonly used is Porters Five Forces analysis which can be seen below. The analysis suggests that the successful organizations like Easyjet Plc intend to find the right equilibrium It does not offer free meals in flight, it sells food and drink products instead. Accordingly, we never encourage or endorse its direct submission, and governs the employees behavior within the organization. A large portion of ticket sales are now made online, allowing for less staff to be needed to sell tickets and less need for travel agents. done to leverage the opportunities offered by such constructive differences. cultural model as organizational effectiveness model. To overcome major hurdles, easyJet could combine with a large, long-haul airline such as Virgin where it is able to engage in a new fresh market. for only $11.00 $9.35/page. Deanna Oppenheimer. Due to the recession that the UK has experienced more people flying with budget airlines as they could not afford the luxury of flying with more expensive airlines (Guardian, 2008). A representative of the easyJet pilots stated that, The boardroom battle with founder Sir Stelios has done harm. Apple. Accomplished in business transformation, restructuring, start-ups, physical infrastructure changes, cost reduction, process improvement, project pipeline development, strategy development and PMO set-up / management. Another technology that could change is the aircraft itself, as emission targets are to be met and easyJet has designs in place for an eco-friendly aeroplane but no model has been built to date. The model is based on the rigorous research design, which means the extensive research is conducted to In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. Furthermore, when looking at the activity capability, both companies should use their resource more efficiently and shorten their debt collection period. The company easyJet was chosen as it has information which is accessible and I have a personal interest in the commercial aviation industry. satisfaction and motivation. Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently These show that the business has achieved a sustained increase of growth, both in terms of revenue increases, from 931.8 million in 2003 to 1,797.2 million in 2008. Although this is a reasonably big gap, easyJet only scored 57% and this is low when compared to other European no-frill airlines Germanwings and Wizz Air who scored 79% and 69% respectively. Although, employees are assigned with the challenging goals, the management takes The key points of its business model are high aircraft utilization, quick turnaround times, charging for extras (such as priority boarding, hold baggage and food) and keeping operating costs low. With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. please submit your details here. International Journal of Interdisciplinary Social Sciences, It uses the same type of aircraft so less variety of maintenance has to be carried out. In this section, two of these methods will be used to help with understanding of easyJets strategic position. close-ended survey responses may not be detailed enough to give an insightful information about a companys The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly The concept of these cards could see more people flying and this is an opportunity for easyJet to increase its passenger numbers and increase profits. This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. The Sheikh Zayed Grand Mosque (Arabic: , romanized: Jmi Ash-Shaykh Zyid Al-Kabr) is located in Abu Dhabi, the capital city of the United Arab Emirates. Its success is undoubted, but now it is now competing in a much fiercer market. A Model to align the organizational culture to Lean. Political: The government has taken a great interest in air travel over recent years as it points to this sector for being a main reason of global warming. Materia socio-medica, 28(1), 26. (e.g. Functional organization structure The importance of structure as a source of influence is so widely accepted that some experts define the concept as those features of the organization that serve to control or distinguish its parts, Gibson, Ivancevich, Donnlly Jr and Konopaske (2003). Garry has worked extensively with overseas governments in creating sustainable tourism policies to promote major economic growth and positive social change while minimising negative environmental impact. Health Management, 17(1), 42-50. general public. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. In companies with a high degree local culture, the employees tend to identify themselves with their office layout and official dress code for the employees. Tabibi, S. J., Nasiripour, A. The report will develop an understanding of easyJets internal and external environments so an accurate evaluation is produced. However, It gained industry recognition as it received awards such as Best Low Cost Airline 2009 and one of the 100 great marketing moments of the 20th century (Seatmaestro, 2009). Cultural receptivity: Predicting consumption in the international beverage Suppliers: Airports are the obvious controllers to air traffic, and despite having regulations, airlines such as easyJet have received higher charges from the airports they use. The company is ambitious and expects to be a leader in the market. Kenton Jarvis joined easyJet on 3 February 2021 as Chief Financial Officer. Johan studied Music in Sweden, the UK and USA from 1982 until 1985. Journal of It shows how employees relate to the Easyjet Plcs work culture. behaviors are promoted by rewarding the employees with various monetary and non-monetary rewards, but the The Organization Structure adopted by Easyjet Company. He took on his first position as Managing Director in 1996 for a tour operator owned by SAS Airlines in Sweden before moving to Canada as President for Sunquest Vacations, Canadas second largest tour operator. the entities involved on airline operations. On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. There is no obligation Motivating and training the employees to manage the stress and time, which is important for both- improving (2011). Current TAP organizational structure. leadership. The analysis of the Easyjet Plcs organizational culture reveals that the company is more closely related to the Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. Along with human staff, they will have to be in control of machines carrying out processes. In the competitive environment, EasyJet has a great advantage of their price structure. This is a change in behaviour in the past decade and this is expected to continue, for short-haul flights at least. This system is hosted across two data centers in two distinct locations in order to offer higher resilience. organizational culture plays an important role in gaining the competitive advantage. The employees are empowered to lead others depending on the targeted innovative projects. He holds a BCom (Hons) degree in Business Management and Languages from the University of Edinburgh. organizational purpose. revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). organizations place high importance to the ethics and integrity, and they do not compromise over these values to Psychology Press. Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. Facilitated the delivery of projects and programmes in the range of thousands of pounds to 26m (a total of over 55m in the last 12 years). There are a number of methods to determine the effects the external environment has on a companys strategic position. When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. The authority to order is also low. Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. The cultural web is six key areas that help to create the culture within which easyJet operates. Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. Substitutes: Flying by aeroplane is one mode of transportation which is quick but on land there is the possibility of high speed rail which can interlink between countries and continents. Sophie was also Non-Exec Director for Airport Co-ordination Limited from 2017 to 2021 and sat on their Remuneration and Nomination Committees. outsiders and integrates the flexibility so that everyone can fit into it. It is also not uncommon to find a passenger has forgotten their passport, only realising when they have reached the check-in desk. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. Powerful Essays. This was a major boost for the likes of easyJet as they expected a noticeable decrease in passengers but they managed to capture people who were willing to change their airline style. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. It will look at this company to highlight the steps a multinational company will take to create a successful strategy and how can incorporate innovation. This part looks more at the competitors easyJet has and what effect they have on its strategic position. Christiansen, B., & Chandan, H. C. These core values are accountability, diversity, quality, collaboration, passion, integrity and 3. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. We are a low-cost European point-to-point airline. Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. Prior to this she was a member of the executive management team at Fujitsu. plans to help the stakeholders understand its business philosophy and business strategy. make a gradual shift from the centralized to decentralized organizational structure. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Another method that can be discussed is the idea of PEST (Political, Economical, Sociocultural and Technological) analysis. Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company). An organization with a clear employee orientation reflects the managements philosophy of putting the Best Essays. to contemporary era in which the human capital has gained the strategic importance. organizational culture is deemed favorable for promoting a creative and innovative work attitude. We'll also highlight the benefits and drawbacks of different structure types so you can evaluate which is the best option for your company, division, or team. Whether that be through unions or direct to the individuals themselves, it is important that the staff feel part of a company community. diversity and integrate it into their business practices. Check your email organizational culture and employees job burnout in hospitals of tehran university of medical sciences 2014-2015. It is the management philosophy and shares the high relatedness Founded in 1995, the company is headquartered in . Prior to that he spent three years at Gatwick Airport where he successfully separated the airport systems from BAA and brought improvements to complex IT foundations and transformation processes. culture of the Easyjet Plc is analyzed in light of Hofsetedes organizational culture model. In (below) McCall and her executive team can be seen. Problem solving and building real . This hit the morale of easyJet pilots which the company had to address. Within the near future it hopes to capture 10% (BBC, 2010). EasyJet plc operation structure and strategies are so well developed that no aspect of how the organisation works creates difficulty in understanding. It is not the responsibility of easyJet to have airport security checked but they can assist with passenger control as it is within their control. The artefacts form the outermost layer of the organizational culture circle. Better Essays. Delete or Cancel . EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. Functional structure. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Visit us at. The culture The Easyjet Plcs core values are the shared goals, principles and Below, we'll explore how you can combine those components to form different types of organizational structures. diversity in the modern workforce. The to get Coupon Code. organizational culture is its strongest asset, and can be analyzed on three levels: The artefacts form the outermost layer of the organizational culture circle. The executive team will consider opinions from other parts of the company before making key decisions. He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003. 1. A weakness in easyJet is that it is a limited market that it operates within. The Easyjet Plc management truly understands the value of its human capital, and hence prioritizes the employee organisational change, outplacement, assessment, projects, contact . Industrial Engineering and Management, 11(2), 207-221. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. also be analyzed in light of Hofseteds cultural model. David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. An internally driven organizational culture reflects the employees overall perceptions about their expertise The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. The vision In doing so, the author also hopes to . The mission statement of easyJet will be looked at in order to fully understand what the internal environment analysis means to the company. Rafaeli, A., & Pratt, M. G. (2013). (2016). The explicit alignment of the behaviors, goals and deeply rooted philosophies enable the EasyJet; Please confirm your deletion . Premium Organizational structure Change management Strategic management. To achieve this we will develop our people and establish lasting relationships with our suppliers. On the opposite end, the organizations with externally driven culture tend to focus on the results and From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. I feel that this report will highlight how the strategy and innovation of a multinational organisation can impact on its position within the market it competes in. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. collaborating closely with product owners, developers, data scientists, and analysts in agile teams. They understand that a happy customer could be a repeated customer. You should also pack a first-aid kit in case of any minor accidents or injuries. Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. Get Contact Info for All Departments. - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if
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